Overview:

Purple Cow, written by bestselling author Seth Godin, is a book about creating remarkable products and marketing ideas that stand out in a crowded market. The book is based on the idea that in today's world, where consumers are bombarded with advertising and have access to countless options, it's not enough to be just another average product or service. Godin argues that to be successful, companies need to create "purple cows" – products that are so remarkable and unique that they capture consumers' attention and stand out from the competition.

Chapter 1: Transform Your Business by Being Remarkable

Godin introduces the concept of the purple cow and argues that in order to succeed in today's crowded market, companies need to create products that are truly remarkable. He shows how companies that have created purple cows, such as Apple and Starbucks, have been able to transform their industries and achieve great success.

Chapter 2: The First P: The Product

Godin explains that creating a purple cow starts with the product itself. He shows how companies can create remarkable products by focusing on design, innovation, and solving a specific problem for consumers.

Chapter 3: The Second P: The Price

In this chapter, Godin shows how pricing can be used as a marketing tool to create a purple cow. He explains how companies can use pricing to differentiate themselves from the competition and create a perception of value in the minds of consumers.

Chapter 4: The Third P: The Promotion

Godin explores how to promote a purple cow effectively. He argues that traditional advertising is no longer effective and shows how companies can use word-of-mouth marketing, social media, and other non-traditional promotion methods to spread the word about their purple cows.

Chapter 5: The Fourth P: The Place

Godin shows how the place where a product is sold can be used to create a purple cow. He explores the concept of distribution and how companies can use innovative distribution methods to make their products more accessible and unique.

Chapter 6: The Fifth P: The Purple Cow

Godin brings together the previous four Ps and shows how they work together to create a purple cow. He offers examples of companies that have successfully created purple cows by focusing on product design, pricing, promotion, and distribution.

Chapter 7: The Opposite of the Purple Cow is Very Good

Godin argues that being very good is not enough to succeed in today's crowded market. He shows how companies that are very good but not remarkable are often overlooked by consumers, and offers strategies for how companies can transform themselves into purple cows.

Chapter 8: Revising the P's

Godin revisits the four Ps of marketing and shows how they need to be revised for the digital age. He argues that in today's world, companies need to focus on creating remarkable products and using innovative marketing strategies to reach consumers.

Chapter 9: The Future of the Purple Cow

Godin looks to the future and shows how the concept of the purple cow will continue to be relevant in the digital age. He offers predictions for how marketing and product design will evolve in the coming years, and how companies can stay ahead of the curve.

Chapter 10: Now Go Make Something Happen

In the final chapter, Godin offers practical advice for how companies can create their own purple cows. He shows how to approach product design, marketing, and distribution in a way that is innovative and remarkable, and offers inspiration for entrepreneurs and marketers to create their own purple cows.

Where to Read or Listen:

Amazon - https://a.co/d/9CuqBhI

Google - https://www.google.com/books/edition/Purple_Cow_New_Edition/1DqQEAAAQBAJ?hl=en

Hoopla - https://www.hoopladigital.com/title/12161689